PPC Entry Form

PPC Entry Form
Domains are essentially websites. A domain includes any pages with the same GA4 property and GTM container (e.g., landing pages, subdomains).
Human-readable name. If the domain is harveysplumbing.com, then this field would be "Harvey's Plumbing."
Go to analytics, google.com > Select Property > GA4 Admin (bottom left gear icon) > Property Settings (in the middle) > find the Property ID (on the right). i.e. PROPERTY ID: 257459233
Go to tagmanager.google.com > Select Account > find the blue text near the top, middle-right.
Provide the url of any competitors we should give special attention to and what they have that's unique
Offer Type
Brand is where we capture traffic that is searching for your brand / product name; competitor is where we capture traffic that is searching for your competitor(s)' brand / product names.
Short, human-readable title to identify this offer.
What is being sold? Please explain any services or products that will be included in this offer.
The URLs) where we should direct the paid traffic from this offer.
How do you charge your customers? Is there a starting price, flat fee, subscription, etc.? Is there a pricing page URL? How much? Prospects show more interest when they know whether the fee is closer to $15 or $15,000, etc.
Why would the customer want to buy this? What do they want/need help with?
Is there any industry-specific verbiage or jargon that we should know and/or use in ad сору?
Describe your ideal customer. Include Customer gender, age, demographics, persona, etc. (if applicable).
Anything we should avoid targeting or saying?
Only show ads to users in these locations.
Any specific times for ads to show
Desired Actions
Select all that apply.

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