Do 2 Things If You Want To Market Your Business Better This Year

Walking into this blog post like, ”I want market my business better”? You’re in luck because I have two solutions I guarantee will make a dent in increasing your profits.

How can I be so certain? I’ve not only done it myself but marketed over 25 national and small businesses in the past few months alone.

I don’t know everything. But I do know marketing works if done right.

Before we get to what these two solutions are, let’s first look at the problems of not marketing well and not marketing at all.

Benefits lost from weak advertising:

1. Getting your brand in front of new audiences
2. Engaging your current customers to stay relevant and top of mind
3. Selling more quantity and higher sales orders to current customers and new consumers
4. Improving company morale as excitement builds around the new business
5. Defending your market share from competitors
6. Building a loyal army of fans who spread the word about your business
7. Adding more employees to your staff with the extra cash flow
8. Expanding into new territories
9. Buying a bigger office that allows your company to grow internally
10. Having peace that your company is in no danger of going under

That’s just 10 major advantages missed out on and I didn’t even think long and hard about that list.

You just need to know, as a business owner or marketer, promoting your business is what can be the single difference between a year of doubled growth or major cutbacks that jeopardize your company.

What will it be?

If you need to think longer about that then this isn’t the article for you.

But if you know you’re going to focus on marketing and advertising your business better going forward (good call) there are two actions you absolutely must do.

Spend Major Time Marketing

Everything done right takes time. The same is true for marketing.

How can you expect to do it well and win new business if it’s always objective number seven on your daily to-do list?

Reaching new audiences in a creative way needs to be close to the top, if it’s not the first objective each week.

That’s why I hands down recommend your team and you (the business owner) sit down at least once a week to review last week’s marketing efforts and plan the next week’s.

Treat it as urgent every week if you have to: Clear your morning schedule and lock your guys in a war room until you come up with a plan to market your business.

(Sorry I can’t give specific marketing advice here because I don’t know what your business is and who you’re trying to target.)

Then throw this marketing strategy to the public to see if it works, to what degree, and if you need to tweak it or start from scratch based on consumer feedback.

Now once you have a legitimate marketing funnel that’s been working for a month or two (especially if it’s Facebook ads or Google ads), then you can meet less frequently and put this advertising on autopilot.

But in the beginning, shade towards meeting too much to discuss your marketing milestones compared to not meeting enough.

Your results are often correlated with how much time and focus your company as a whole gives this, so do it right.

Or if you know no one on your team has the time or experience to market your business as it should be done, then consider hiring a digital marketing company to take the weight off your shoulders.

Spend Major Money To Promote Your Business

It’s going to be extremely difficult to see if those marketing ideas you and your team came up with are successful without putting money behind it.

The money acts as the gasoline to see if this effort turns into a hot fire giving your business sales or is it burning your cash flow for no results.

But what do most businesses do? Maybe you can relate: They spend 0% a year on marketing.

Here we have old-school business owners who think “if they build it people will come.” Sorry Charlie, that’s just not true.

I wish it were that easy but you almost always need to pay to play.

For example, especially with Facebook killing organic reach (the amount of people who see your Facebook posts in their News Feed), you must put $5 to $10 a day behind an ad, at least, to see if your advertising is working or not.

Are people clicking the website link and signing up for your email list or buying right then and there? With money behind it you can know in the next day or two, without it you’ll always be in the dark since your posts won’t generate enough reach.

This is another reason to run digital ads because you can quickly tell if it’s working or not after spending $50 to $100. A radio ad will cost you $1,000 plus before you know if it moved the needle or not—that’s too risky and not a smart play.

The beauty of this is once that marketing plan works, you know what you can do? Just put more money behind it and you’ll bring back more money.

It’s simple money making 101 at that point. Reinvest as many profits as possible to bring back the maximum amount of revenue.

That’s when advertising feels really freaking good as a business owner!

Market Your Business Better

If you feel far behind when it comes to marketing, don’t worry. It’s not like 99% of businesses are successfully marketing and your company is in the 1% group of losers.

It’s more like 99% of businesses suck at marketing and have no idea what they’re doing. They don’t believe in getting their name out to the public. And they’d rather repaint their office walls 500 times in a week than invest money into advertising.

That’s by and large most of your industry I’m talking about here. Ask 100 business owners what their marketing plan is and half will tell you they don’t have one.

What this means is when your business pushes your marketing to the next level, you’ll capitalize on more brand awareness, be filled with new leads, and close so many deals that you’re no longer worried about generating cash flow but fulfilling the orders—a great problem to have!

The opportunity is there. The field is wide open. Take the shot by investing more time, such as reading a few of the best marketing books, and money into your business.

Now don’t be surprised if your profits double or triple. You wouldn’t be the first company to do that after unleashing a strategic marketing plan.

And you can open a nice bottle of wine then raise a toast to celebrate with your team come December.

P.S. Have you tried organic traffic from SEO?