Digital Marketing for Roofers

Seasonal gaps are predictable, which means you can plan for them. We build campaigns around maintenance, inspections, and interior work that generate quote requests even when storm season is months away. Paid search and retargeting keep your company visible to homeowners who researched you earlier but haven't pulled the trigger yet.

Absolutely, but only if you commit to it for at least six months. Roofing is a high-intent, local search market. Ranking for terms like 'roof repair near me' or 'storm damage roof replacement' puts you in front of homeowners who need help now. The ROI compounds over time as your organic presence grows.

Most successful roofing contractors allocate 5-10% of gross revenue to marketing. The exact number depends on your market, competition, and growth goals. What matters more than budget size is tracking cost per lead and cost per closed job so you know exactly what's working.

Google Ads captures people actively searching for roofing services right now, making it the faster path to quote requests. Social media builds brand awareness and trust over time, especially when you showcase before-and-after project photos. The best strategy uses both, but if you have to pick one, start with Google Ads.

Ask every satisfied customer directly, ideally within 24 hours of job completion while the experience is fresh. Use a simple text or email follow-up with a direct link to your Google Business Profile. Consistency matters more than any clever tactic. Contractors who make this a standard part of their process build review counts that dominate local search.