Facebook Ads Case Study: $15,000 In 8 Days

This is a true story of how the Robben Media team used one Facebook ad to drive more than $15,000 worth of business to a local Cincinnati restaurant.

It started with a simple pitch to a well-known Cincinnati pizza joint. The team connected with the person responsible for marketing and offered to run a trial Facebook ad to prove the value of paid social advertising.

The timing worked out — the restaurant had a special promotion coming up the next day. That meant the team was hired on the spot, but there was no time to get a quality video produced or bring in a photographer for a polished image of the food.

The restaurant sent over some pictures, but they didn’t have the exact quality needed — and a quick lesson here: half the battle in getting Facebook advertising results is creating an attention-grabbing visual.

The team had to get scrappy, searching online for a usable image of the menu item. A decent picture turned up from a local news story. After editing the lighting and making the best of it, the ad went live the next day.

The setup was rushed and far from ideal. But the results? The ad campaign results were incredible.

Not page likes or a monster Facebook giveaway to move the needle — just pure profits.

Facebook Ads Case Study Results

For an 8 day campaign at $5 per day ($40 total in ad spend, that’s it, just $40 tiny dollars for a business doing close to or more than a million dollars in sales per year with multiple locations), we achieved this ad performance:

- 8,259 [people reached](https://www.facebook.com/business/help/710746785663278), with about 30% to 40% being organic reach that we didn’t pay for
- 282 reactions, which shows the text and ad was compelling for people to respond to.
- 50 comments
- 266 post clicks
- $0.0048 total cost per person to view the ad—essentially half a penny
- $4.84 cost to reach 1,000 people
- $15,000 profit as we tripled their sales for this week compared to last year

That’s how you run a low-production budget and low budget ad but still get 8,259 people to see it.

Now we use this Facebook ad as a case study to convince other businesses that we too can get your brand in front of your target audience for half a penny, so let’s work together and make you a fortune.

This example shows the power of Facebook advertising, why every local business should run ads or hire someone like us to be your Facebook advertising agency.

P.S. Here’s how to fix Facebook ads that aren’t performing.