CINCINNATI VIDEO PRODUCTION

Do Users Enjoy Videos?

It’s no secret that users love watching videos: 54% of consumers want to see more video content from the brands they love. 

Really think about it, some of the best videos you’ve ever seen come from brands. There’s the Budweiser Clydesdale, Old Spice’s “The Man You Could Smell Like”, and Snickers “Hungry Betty White”. All super memorable! 

These brands have paved the way for video marketing. It’s time for you to include videos in your content strategy. 

What Can We Offer You? 

There are different genres of videos. We can do any of the following for you: 

• Informational: We can help you create a video that’s used to directly offer information about your business. A video that introduces your business is great to showcase on the homepage of your website. 
• Entertainment: Many users, especially on social media, like to watch videos that are entertaining. You can subtly advertise to your audience while still creating a compelling story that viewers want to watch. 
• Persuasive: Customer testimonials are huge for winning over potential buyers. People trust when others tell about their positive experience with your business. Conversions skyrocket! 
• Announcement: Consider using a video when you’re going to launch a new product. Using a video will better share the new product and build excitement for its arrival.

Are Videos Really That Effective?

The simple answer is yes. Viewers spend 88% more time on a website when it has videos.

Why are videos so much more effective than text? 

Videos appeal to the emotions of the user so a more personal connection is established between the viewer and your brand. 

If someone remembers how your video made them feel, they will remember the brand that made them feel that way. 

Videos are also an easy way to introduce a lot of information without overwhelming the user. When a viewer watches a video, they are listening to the information so they don’t realize how much they’re actually learning about your brand. 

What Makes A Successful Video?

Shooting a video on your iPhone and uploading it is not going to magically get you tons of quality leads. 

There are components to videos that determine whether it will be successful or not. 

You have between 5 and 7 seconds to capture the viewer and get them to keep watching. That’s not a lot of time so you need to have an attention-grabbing introduction. 

To begin, your video needs to be professionally shot and edited. This is where we can come in and help. No one wants to watch a video that has little effort put into it. 

An effective video will have a clear emphasis on the message you want to portray. Avoid any extra detail that doesn’t contribute to the narrative. Distractions are ever-so-costly.

Clearly showing viewers what the problem is and how you’re going to solve it will get leads to start rolling in. At the end of the day, people want to invest in brands that are going to offer them serious value.

Finally, your video should never have complete silence. Having some sort of soothing background music to fill transitions will encourage users to keep watching. 

There’s a lot that goes into video making which is why we’re here to help you create the best video possible.

How Much Does A Cincinnati Video Production Company Charge?

We can’t speak for everyone. For Robben Media customers, we can complete full video productions—crew and lighting equipment—anywhere from $1,500+ and up. If you’re wanting an explainer video or animated video, then the cost gets reduced.