This phase is where we learn everything about your company, its goals, your target audience, your digital assets, and how we can help your business grow. With everyone on the same page, we can go full speed ahead with total confidence in the mission.
As a Cincinnati PPC company, we pride ourselves on our strategy first, then execution. That’s how the great separate themselves from the good. This PPC strategy involves selecting the keywords the ads will be shown to when searched, budget allocation, location targeting, and mobile phone targeting.
The setup process involves structuring ad accounts, uploading keywords building landing pages, establishing Google Analytics and Google Tag Manager, and creating text ads for users to click. To run a proper test and optimize results, the number of keywords uploaded could total hundreds or thousands.
With your PPC campaign up and running, the work doesn’t stop. We continue to monitor and adjust the strategy to ensure we’re increasing traffic and leads, and lowering costs. This is done by analyzing data, then shutting off the poor-performing ads and allocating more dollars to the winning ads.
You’ll have a team of dedicated personnel working together to manage your account, who all are located in Cincinnati, OH. This collaboration ensures we’re consistently pushing for better results and nothing falls through the cracks on our journey with you in growing your business.
Monthly reports are delivered to every PPC client, which highlight our focus on KPIs like conversions, cost per conversion, and conversion rate. By reviewing this data, we’re able to deploy an even better and more profitable strategy the following month.
617% increase in inbound leads
42% increase in conversion rate
48% decrease in cost per lead
– Aaron Fleming, Owner of College Hill Yoga
Pay per click (PPC) advertising helps drive traffic to your website by paying for ads on Google, for example, and having users click these ads to be taken to your site. With a high-converting ad and landing page, you can drive a large volume of traffic and create a profitable sales funnel, extremely fast, whereas an SEO campaign can take months to pay off in new traffic and sales.
You select a specific list of keywords, you set bid pricing, and you pay a platform, like Google or Facebook, to put your ad in front of your target audience. The goal is to increase your leads while, at the same time, you decrease your cost per lead. The ultimate metrics are your overall ROI and profit growth from the PPC campaign.
Is something that presents your company’s offer in front of thousands of prospective customers, improves your customer acquisition, brings in leads at a lower cost, and gives you advanced data to empower your other marketing activities profitable? That’s exactly what pay-per-click advertising does, and more. We’ve seen 7-figure businesses solely built on the back of one advertising platform.
Search ads are presented to people who are actively looking for a solution to a known problem. For example, a homeowner looking for a new garage door would go to Google and search “local garage door company” and be presented with an ad from a garage door company who is hoping to sell a garage door. A social media ad is shown to someone who is browsing their Facebook, for example, and not actively looking for a garage door at that time, but can be persuaded to buy one after seeing the ad’s offer.
Besides Google, Robben Media’s team also has years of experience running paid ads for Facebook, Instagram, YouTube, LinkedIn, and Twitter. Depending on your industry and audience niche, we’ll direct you to the most effective platform to reach your sales goals. Because when you win, we win.
That depends. Paid ads provides much faster results than SEO because you can get immediate traffic from ads while getting organic traffic will take months to rank high on Google. As a Cincinnati advertising agency, we say the best answer is to have both pay-per-click traffic and organic traffic working for your marketing strategy.