What Is Pay-Per-Click (PPC) Advertising?
Pay per click (PPC) advertising helps drive traffic to your website by paying for ads on Google, for example, and having users click these ads to be taken to your site. With a high-converting ad and landing page, you can drive a large volume of traffic and create a profitable sales funnel, extremely fast, whereas an SEO campaign can take months to pay off in new traffic and sales.
How Does It Work Exactly?
You select a specific list of keywords, you set bid pricing, and you pay a platform, like Google or Facebook, to put your ad in front of your target audience. The goal is to increase your leads while, at the same time, you decrease your cost per lead. The ultimate metrics are your overall ROI and profit growth from the PPC campaign.
Is PPC Advertising Profitable?
Is something that presents your company’s offer in front of thousands of prospective customers, improves your customer acquisition, brings in leads at a lower cost, and gives you advanced data to empower your other marketing activities profitable? That’s exactly what pay-per-click advertising does, and more. We’ve seen 7-figure businesses solely built on the back of one advertising platform.
How Do Search Ads And Social Media Ads Differ?
Search ads are presented to people who are actively looking for a solution to a known problem. For example, a homeowner looking for a new garage door would go to Google and search “local garage door company” and be presented with an ad from a garage door company who is hoping to sell a garage door. A social media ad is shown to someone who is browsing their Facebook, for example, and not actively looking for a garage door at that time, but can be persuaded to buy one after seeing the ad’s offer.
What Social Media PPC Campaigns Do You Run?
Besides Google, Robben Media’s team also has years of experience running paid ads for Facebook, Instagram, YouTube, LinkedIn, and Twitter. Depending on your industry and audience niche, we’ll direct you to the most effective platform to reach your sales goals. Because when you win, we win.
Is PPC Or SEO More Effective?
That depends. Paid ads provides much faster results than SEO because you can get immediate traffic from ads while getting organic traffic will take months to rank high on Google. As a Cincinnati advertising agency, we say the best answer is to have both pay-per-click traffic and organic traffic working for your marketing strategy.