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Marketing

Digital marketing strategies, lead generation tactics, and growth frameworks for local businesses looking to scale.

59 articles

Why Human Expertise Still Trumps Full Automation in Local SEO
Marketing 5 min read

Why Human Expertise Still Trumps Full Automation in Local SEO

Why Human Expertise Still Trumps Full Automation in Local SEO Most local SEO “solutions” promise hands-off success. But after testing dozens, we’ve...

January 19, 2026

Stop Guessing: How Tested Marketing Strategies Save Your Budget
Marketing 4 min read

Stop Guessing: How Tested Marketing Strategies Save Your Budget

Stop Guessing: How Tested Marketing Strategies Save Your Budget You just spent a chunk of your marketing budget on tactics that didn’t deliver. Sound...

January 16, 2026

Unlocking the Secrets of Google Business Profile: A Guide for Local Service Businesses
Marketing 4 min read

Unlocking the Secrets of Google Business Profile: A Guide for Local Service Businesses

Unlocking the Secrets of Google Business Profile: A Guide for Local Service Businesses Most local service businesses think setting up a Google Business...

January 16, 2026

The Hidden Pitfalls of DIY SEO for Service Businesses—and Smarter Alternatives
Marketing 5 min read

The Hidden Pitfalls of DIY SEO for Service Businesses—and Smarter Alternatives

The Hidden Pitfalls of DIY SEO for Service Businesses—and Smarter Alternatives You spent hours tweaking your website, chasing DIY SEO tips, and still...

January 9, 2026

Why Human Expertise Still Matters in an AI-Driven Marketing World
Marketing 5 min read

Why Human Expertise Still Matters in an AI-Driven Marketing World

Why Human Expertise Still Matters in an AI-Driven Marketing World AI in marketing gets all the attention these days, like it’s supposed to run the...

January 9, 2026

Why Your Google Business Profile Is Your Most Powerful (and Free) Marketing Tool in 2026
Marketing 3 min read

Why Your Google Business Profile Is Your Most Powerful (and Free) Marketing Tool in 2026

When business owners ask us about the fastest way to get more local customers, our answer often surprises them: optimize your Google Business Profile....

January 8, 2026

SEO Planning for 2026: What Actually Matters Now
Marketing 12 min read

SEO Planning for 2026: What Actually Matters Now

SEO Planning for 2026: What Actually Matters Now Everyone's making SEO predictions for 2026. Most of them are wrong. Here's what's actually happening:...

December 26, 2025

How to Incentivize Google Reviews: Legal Strategies That Actually Work in 2025
Marketing 13 min read

How to Incentivize Google Reviews: Legal Strategies That Actually Work in 2025

How to Incentivize Google Reviews: Legal Strategies That Actually Work in 2025 Every local business owner knows the crushing reality: 22% of...

September 15, 2025

Mastering How to Use AI in Daily Life: Tips and Benefits
Marketing 17 min read

Mastering How to Use AI in Daily Life: Tips and Benefits

Mastering How to Use AI in Daily Life: Tips and Benefits Artificial intelligence isn’t just for tech experts and big corporations anymore. It’s now...

July 3, 2025

10 Best Tips for Law Firm Google Business Profile Optimization
Marketing 10 min read

10 Best Tips for Law Firm Google Business Profile Optimization

10 Best Tips for Law Firm Google Business Profile Optimization Want to improve your law firm’s online presence? Start with effective law firm Google...

June 25, 2025

Best Lawyer SEO Marketing Strategy: Optimize Your Law Firm Online
Marketing 17 min read

Best Lawyer SEO Marketing Strategy: Optimize Your Law Firm Online

Best Lawyer SEO Marketing Strategy: Optimize Your Law Firm Online Need a robust lawyer SEO marketing strategy to improve your law firm’s online...

June 13, 2025

Top Strategies for Effective Lawyer Reputation Management
Marketing 14 min read

Top Strategies for Effective Lawyer Reputation Management

Top Strategies for Effective Lawyer Reputation Management In today’s digital era, a lawyer’s reputation online can make or break their practice....

June 6, 2025

Top Roofer SEO Marketing Strategy Tips for 2025
Marketing 16 min read

Top Roofer SEO Marketing Strategy Tips for 2025

Top Roofer SEO Marketing Strategy Tips for 2025 Want to attract more roofing clients through search engines? A strong roofer SEO marketing strategy...

April 30, 2025

Top Strategies for Roofing Contractor Reputation Management
Marketing 14 min read

Top Strategies for Roofing Contractor Reputation Management

Top Strategies for Roofing Contractor Reputation Management Are you looking to improve your roofing contractor business’s reputation? Managing your...

April 23, 2025

Effective Marketing for Bankruptcy Attorneys: Strategies to Attract and Retain Clients
Marketing 11 min read

Effective Marketing for Bankruptcy Attorneys: Strategies to Attract and Retain Clients

Effective Marketing for Bankruptcy Attorneys: Strategies to Attract and Retain Clients Are you struggling to attract and retain clients for your...

May 17, 2024

Top Strategies for Mastering SEO for Family Law Firms
Marketing 18 min read

Top Strategies for Mastering SEO for Family Law Firms

Top Strategies for Mastering SEO for Family Law Firms Are you a family law lawyer looking to boost your online visibility and attract more family...

May 3, 2024

Inbound vs Outbound Marketing: The Ultimate Guide to Digital Strategies for Modern Brands
Marketing 10 min read

Inbound vs Outbound Marketing: The Ultimate Guide to Digital Strategies for Modern Brands

Inbound vs Outbound Marketing: The Ultimate Guide to Digital Strategies for Modern Brands In a digital age overflowing with possibilities, every...

October 1, 2023

Robben Media Named A Top Digital Marketing Agency by DesignRush
Marketing 1 min read

Robben Media Named A Top Digital Marketing Agency by DesignRush

We're proud to announce that Robben Media has been recognized as one of the Top Cincinnati Digital Marketing Companies according to DesignRush. We very much...

May 25, 2021

13 Landing Page Copywriting Tips For 75% More Sales
Marketing 12 min read

13 Landing Page Copywriting Tips For 75% More Sales

13 Landing Page Copywriting Tips For 75% More Sales What’s all the traffichttps://robbenmedia.com/traffic-goals/ in the world worth, if it...

May 6, 2021

How To Get (More) Clients: Low Cost & High Cost Solutions
Marketing 13 min read

How To Get (More) Clients: Low Cost & High Cost Solutions

Do you remember way back when you were punching a clock for someone else and you thought, I can’t wait to start my own business and become my own boss? Do...

March 15, 2021

27 Ingredients To Become A Successful Entrepreneur
Marketing 18 min read

27 Ingredients To Become A Successful Entrepreneur

If you’ve been reading our blog for a while, you know that most of our content is aimed at helping you find digital marketing success. However, all of the...

February 6, 2021

Increase Customer Lifetime Value, Use These 6 Strategies
Marketing 11 min read

Increase Customer Lifetime Value, Use These 6 Strategies

Increase Customer Lifetime Value, Use These 6 Strategies What is the one thing that every business needs? Employees? Desks? The obligatory...

January 27, 2021

15 Proven Strategies To Improve Conversion Rates By 65%
Marketing 14 min read

15 Proven Strategies To Improve Conversion Rates By 65%

15 Proven Strategies To Improve Conversion Rates By 65% What we’re about to tell you may shock you, so it might be best if you’re sitting down...

January 8, 2021

13 Confidence Building Activities For Professionals
Marketing 15 min read

13 Confidence Building Activities For Professionals

13 Confidence Building Activities For Professionals...

December 5, 2020

5 SaaS Marketing Tactics For $10m MRR
Marketing 12 min read

5 SaaS Marketing Tactics For $10m MRR

5 SaaS Marketing Tactics For $10m MRR You got into SaaS to hit parabolic growth. So you started or joined a SaaS company, and now you’re...

September 19, 2020

How To Measure Brand Equity Like Apple
Marketing 12 min read

How To Measure Brand Equity Like Apple

How To Measure Brand Equity Like Apple When it comes to measuring sources of brand equity, why Apple? As one of a few companies with a...

August 19, 2020

Lead Generation For Financial Advisors: 3 Steps To 3X AUM
Marketing 29 min read

Lead Generation For Financial Advisors: 3 Steps To 3X AUM

Lead Generation For Financial Advisors: 3 Steps To 3X AUM Always wondering where your next client will come from? That’s the first sign a...

July 17, 2020

Future Of Virtual Reality In The New Decade And Beyond
Marketing 9 min read

Future Of Virtual Reality In The New Decade And Beyond

Future Of Virtual Reality In The New Decade And Beyond What's the future of virtual reality? I mean many believed we’d have flying cars and...

April 9, 2020

Venue Marketing: How To Sell Out Your Location
Marketing 5 min read

Venue Marketing: How To Sell Out Your Location

Venue marketing is no cake walk. Besides the fact consumers have endless entertainment options across the city, they also now have unlimited choices from...

January 6, 2020

How To Get Consulting Clients Easily At Your Ideal Rate
Marketing 13 min read

How To Get Consulting Clients Easily At Your Ideal Rate

When you’re wondering how to get consulting clients, blogging is the one activity that never fails. Hubspot agrees with me. Their research found that 71.4%...

December 6, 2019

Use CTA Psychology To Unfairly Dominate In Business
Marketing 14 min read

Use CTA Psychology To Unfairly Dominate In Business

Use CTA Psychology To Unfairly Dominate In Business Want to make more money from your ads or SEO campaign? Then you need to understand CTA...

December 5, 2019

What's The Story Of Robben Media?
Marketing 4 min read

What's The Story Of Robben Media?

The story of Robben Media — from its early beginnings to Jeremy and Chelsea Johnson's acquisition in 2023. Learn how we've helped businesses generate over $37 million in revenue.

November 11, 2019

Author Interview: Todd Calgi Gallicano’s Mythical Creatures World
Marketing 7 min read

Author Interview: Todd Calgi Gallicano’s Mythical Creatures World

When you get the chance to interview a blossoming star, you jump on it. That’s what we did with Todd Calgi Gallicano, author of the wildly successful Sam...

September 21, 2019

How To Become An Independent Consultant: 8 Step Guide
Marketing 8 min read

How To Become An Independent Consultant: 8 Step Guide

How To Become An Independent Consultant: 8 Step Guide Independent consulting is one of the hottest gigs on the planet. It’s no surprise why: few...

August 31, 2019

What Is Consulting? Definition & How To Become One
Marketing 16 min read

What Is Consulting? Definition & How To Become One

What Is Consulting? Definition & How To Become One What is consulting? When we think of the concept of “consulting”, a number of ideas and...

August 16, 2019

30 Best Marketing Books For Scaling A Business
Marketing 20 min read

30 Best Marketing Books For Scaling A Business

30 Best Marketing Books For Scaling A Business Why does reading matter? Why spend time checking out the best marketing books? Before any big...

August 3, 2019

Why 80% Of Businesses Plan To Launch A Chatbot Next Year
Marketing 17 min read

Why 80% Of Businesses Plan To Launch A Chatbot Next Year

Why 80% Of Businesses Plan To Launch A Chatbot Next Year...

July 31, 2019

What To Look For In A Cincinnati Digital Marketing Agency
Marketing 15 min read

What To Look For In A Cincinnati Digital Marketing Agency

What To Look For In A Cincinnati Digital Marketing Agency With our mission to always be a company that puts our customers first, one day we...

June 17, 2019

Look Straight, See The Road, Walk
Marketing 5 min read

Look Straight, See The Road, Walk

What’s your first thought when you read this? “People create their own questions because they are afraid to look straight. All you have to do is look...

May 20, 2019

7 Ways To Find Skilled Videographers In Your City
Marketing 12 min read

7 Ways To Find Skilled Videographers In Your City

7 Ways To Find Skilled Videographers In Your City In the marketing world, content is king. Content is what gets customers to first visit your...

May 7, 2019

What Is Wealth?
Marketing 2 min read

What Is Wealth?

What Is Wealth? What is wealth? I used to think it was a penthouse on Madison...

February 25, 2019

35 Best Digital Marketing Quotes To Create Special Content
Marketing 12 min read

35 Best Digital Marketing Quotes To Create Special Content

Digital marketing is an amazing business to be in. Every single day I feel blessed to do what I do and serve customers in this capacity. But that doesn’t...

December 11, 2018

Top 6 Cincinnati Bloggers Putting The City On The Map
Marketing 7 min read

Top 6 Cincinnati Bloggers Putting The City On The Map

There’s no question Cincinnati has grown up from it’s old-school stereotype of being a boring, slow town with little to do. Now it’s a desirable location...

December 6, 2018

How To Pick A Brand Color Palette That's Unique
Marketing 8 min read

How To Pick A Brand Color Palette That's Unique

How To Pick A Brand Color Palette That's Unique...

November 29, 2018

3 Examples Of Poor Brand Consistency's Destruction
Marketing 6 min read

3 Examples Of Poor Brand Consistency's Destruction

3 Examples Of Poor Brand Consistency's Destruction What is the importance of brand...

November 19, 2018

The Importance Of Brand Consistency For All Businesses
Marketing 10 min read

The Importance Of Brand Consistency For All Businesses

Throughout my entire career, I have always advocated the importance of brand consistency. But across multiple communications and design positions working...

November 16, 2018

5 Photoshop Tips For Beginners To Start Creating Magic
Marketing 11 min read

5 Photoshop Tips For Beginners To Start Creating Magic

Photoshop, once you get to know it, is an incredibly elegant and powerful piece of software. That's why these photoshop tips for beginners are often...

November 5, 2018

How To Host A Product Launch Party That Kills
Marketing 9 min read

How To Host A Product Launch Party That Kills

How To Host A Product Launch Party That Kills It’s all come down to this: how to host a product launch party that impresses every guest in...

October 30, 2018

How To Design MailChimp Templates That Look Totally Impressive
Marketing 10 min read

How To Design MailChimp Templates That Look Totally Impressive

When you already see the significance of building an email list and you're looking to learn how to design MailChimp templates, you're off to a good start....

October 23, 2018

6 Reasons Ecommerce Businesses Fail To Scale
Marketing 9 min read

6 Reasons Ecommerce Businesses Fail To Scale

In many ways, it’s easier now than ever before in history to start up and scale a successful business online. More people live at least a portion of their...

October 18, 2018

How To Make A Legendary Business Logo In 7 Steps
Marketing 14 min read

How To Make A Legendary Business Logo In 7 Steps

If you care about branding and are looking to learn how to make a business logo—no—how to make a legendary logo, then you have the right intentions. But...

October 12, 2018

The Benefits Of Video Marketing Are Astronomical For Branding
Marketing 4 min read

The Benefits Of Video Marketing Are Astronomical For Branding

The Benefits Of Video Marketing Are Astronomical For Branding...

January 11, 2018

Do 2 Things If You Want To Market Your Business Better This Year
Marketing 6 min read

Do 2 Things If You Want To Market Your Business Better This Year

Walking into this blog post like, ”I want market my business better”? You’re in luck because I have two solutions I guarantee will make a dent in increasing...

January 3, 2018

How To Set Up Google My Business & Grow Your Revenue
Marketing 10 min read

How To Set Up Google My Business & Grow Your Revenue

Want to know how to set up a Google My Business listing? But first, let's discuss why you should and how important it is! Setting up your company’s Google...

December 20, 2017

Essential Email Marketing Stats: Navigate 2024 Like a Pro
Marketing 12 min read

Essential Email Marketing Stats: Navigate 2024 Like a Pro

Essential Email Marketing Stats: Navigate 2024 Like a Pro In the digital era, where marketing channels are constantly evolving, email marketing...

November 16, 2017

Here's How We'd Double Your Sales With Digital Marketing
Marketing 8 min read

Here's How We'd Double Your Sales With Digital Marketing

You're already skeptical that we can double your sales with digital marketing. I realize I have a lot of work to do to convince you I'm not promoting a...

November 4, 2017

5 Tactics That Will Quickly Increase Your Email List Subscribers
Marketing 11 min read

5 Tactics That Will Quickly Increase Your Email List Subscribers

5 Tactics That Will Quickly Increase Your Email List Subscribers Want to build a marketing funnel and business that lasts not only years, but...

October 6, 2017

Why You’re Crazy If You Don’t Use Email Marketing
Marketing 11 min read

Why You’re Crazy If You Don’t Use Email Marketing

Why You’re Crazy If You Don’t Use Email Marketing The first-ever email was sent in...

August 23, 2017

How To Respond To Online Reviews: Don't Screw It Up
Marketing 16 min read

How To Respond To Online Reviews: Don't Screw It Up

How you respond to online reviews can be the difference between millions of dollars of lost or earned business. Don't screw it up. Twenty years ago,...

April 27, 2017

Want These Strategies Working for Your Business?

Stop reading about results and start getting them. Let's talk about your growth.