35 Best Digital Marketing Quotes To Create Special Content

Digital marketing is an amazing business to be in. Every single day I feel blessed to do what I do and serve customers in this capacity.

But that doesn’t mean this is a cake walk — it’s far from it. Each customer is different, comes with unique challenges, and aspires to different levels of growth.

So for the marketers or business owners out there, I wanted to make your life easier by assembling the 35 best digital marketing quotes to inspire you to create ridiculously good content.

Best Digital Marketing Quotes

1. “The consumer is not a moron; she is your wife.” – David Ogilvy

You’ll see this idea throughout this list: consumers know when your company is a giver and when it’s a taker. So always give value first. That’s how you build brand loyalty and trust with your digital marketing.

2. “Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen

Any business in the game for the long haul should seriously consider investing in search engine optimization. Produce quality content that your target audience cares about, and the traffic is guaranteed to come. To ensure your SEO efforts are successful, consider working with a professional Cincinnati SEO agency to help drive results.

3. “Word-of-mouth marketing has always been important. Today, it’s more important than ever because of the power of the internet.” – Joe Pulizzi and Newt Barrett

Many of my customers tell me, “Oh we’re not interested in Facebook ads or social media, we only do word of mouth marketing.” Little do they realize that social media is the new word-of-mouth marketing, and multiple times a day people are seeing their friends and family’s social media posts recommending, or criticizing, a company.

4. “90% trust peers on social networks (even strangers); only 15–18% trust brands.” – Danny Brown

Seeing a positive testimony on your Facebook News Feed is just as good as your coworker telling you about a great experience she had with a company. This stat also coincides with the idea that influencer marketing is most affordable and profitable compared to other advertising methods.

5. “Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” – Amrita Sahasrabudhe

Attention, and luck, comes and goes. When you continue to put your head down and never quit, you’ll discover what works and doesn’t work until you need to go back to the drawing board to discover it again. This time, you’ll have more experience on your side than before.

6. “Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.” – Neil Patel

Are you being short sighted with your marketing? Get out of the weeds and see the forest to ensure your marketing is holistic. When you do that, you’ll ensure you account for the bottlenecks in your organization and improve them.

7. “Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?” – Ann Handley

Effective content marketing does not get confused for sales. In fact, your marketing should be so good that people who aren’t even in your target audience continue to consume it for pure entertainment or education. Now marketing leads to sales, but only when it’s built as a relationship, and not a direct pitch.

8. “Content is not king, but a president elected by the votes of those whom it aims to rule.” – Raheel Farooq

Because you’re not the only show in town, you need to create unbelievable content that people choose to read, share, and come back to. If you just put out content because you’re supposed to, it will be be like a dictatorship where everyone flees your country and never comes back.

9. “Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin

Your business logo, mission statement, brand color palette, website, content, social media, employees, public statements, and more all are a part of the story you’re telling the world. So when business leaders think how they brand themselves is a waste of time, they’re really saying their marketing and sales are also a waste of time.

10. “Stop selling. Start helping.” – Zig Ziglar

This is what worries me about people who only get in business to make money. Too often their marketing reflects that, and every message is a pitch instead of an offer to help people solve their problem. And ironically, you’ll sell a whole lot more when you focus on helping customers without expectations of them buying from you.

11. “Content builds relationships. Relationships are built on trust. Trust drives revenue.”– Andrew Davis

Don’t go for the one night stand with your content, and quit if it doesn’t produce a sale. Put in your best effort over time, and you’ll see your revenue rise.

12. “To continue winning the internet marketing game, your content has to be more that just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.” – Michelle Stinson Ross

Be it B2C or B2B, at the end of the day, business is about people. When your marketing and content remember to use emotional appeals to connect with their audience, it’s a game changer.

13. “The objective is not to ‘make your links appear natural’; the objective is that your links are natural.” – Matt Cutts

The SEO world can be spammy for sure. But if you’re going down the blackhat SEO path, it’s likely you’ve lost the point of the game: focus on providing valuable content for other people.

14. “We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis

You’d only interrupt your mom if you had something worthwhile to say, right? That’s the same standard that you should apply to your Facebook posts and Instagram ads. Make it interesting or don’t do it at all.

15. “Nothing influences people more than a recommendation from a trusted friend.” – Mark Zuckerberg

The boss behind Facebook knows this more than the rest of us. His entire social platform is based on friends adding recommending friends and growing the platform organically. How you can creatively get your customers to recommend your business to others? Figure that out, and business will be booming.

16. “The best marketing doesn’t feel like marketing.” – Tom Fishburne

Amen to this. Attempt to make your ad copy, billboard, TV spot so interesting that people forget it’s an advertisement to begin with. That’s how you’ll stand out.

17. “People don’t buy what you do, they buy why you do it.” – Simon Sinek

Apple does a tremendous job of leading with the why, and not the what. Apple sells experiences. Think about it. Does Apple hit you over the head with their processor’s technology and the titanium grade steel in their iPhone? Never. They show videographers and photographers using their phone to capture gorgeous pictures, or someone smiling and having a great time because of their phone. That’s Apple selling lifestyle improvement, not phone features.

18. “One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.” – Ellen Gomes

An entrepreneur I know was struggling for the longest time to grow his social following. But the year he wrote down his social media follower goals, he doubled, tripled, and quadrupled them. That’s the power of goal setting.

19. “You can’t sell anything if you can’t tell anything.” – Beth Comstock

Communication is at the core of every working relationship. Whether it’s a CEO selling an idea to the board, an employee selling his boss on why he deserves a raise, or an applicant selling a recruiter on getting hired, how well you tell it is paramount to making the sale.

20. “The paradox is the more info you give away, the more people will buy what you have to give.” – Brian Clark

This is why content marketing works in a nutshell. Write those blog posts, record podcasts, and post videos that educate your potential customers to the point where you’re scared you’re giving away too much value. Then your sales will skyrocket—guarantee it.

21. “Make your marketing so useful people would pay you for it.” – Jay Baer

That sets the bar high, which is exactly what us marketers and entrepreneurs should do. And working under those standards leaves you no room for weak marketing that struggles to convert.

22. “One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.” – Ellen Gomes

Many business owners and marketers put out content on a platform because it’s popular. But by knowing your audience, where they hang out online, what they desire, and how you’re going to add value, you’ll gain insight to refocus your company’s B2B lead generation from Snapchat to LinkedIn, for example.

23. “Companies that speak in the language of the pitch are no longer speaking to anyone.” – Rick Levine

It’s blatantly obvious when a company is only out for themselves. Back in the day this strategy may have worked, but now consumers have so many choices that you have to cater to them like you would the person you love the most on the planet.

24. “The Internet makes money for you when you build something that is real and when it matters to people!” – Darren Rowse

Of course you can write a clickbait blog post title that gets people to read the first few paragraphs of your content. When it comes down to it, though, is your work good enough for them to come back?

25. “Business has only two functions – marketing and innovation.” – Milan Kundera

What really works is when you use innovative marketing. Then your possibilities of selling your product or service are endless.

26. “Google only loves you when everyone else loves you first.” – Wendy Piersall

Ever seen a 100 word blog post as the first search result for a profitable keyword? Neither have I. Google rewards the content producers who spend 10+ hours writing an ultimate guide that totals 2,5000 words, has 15 external links, and action-packed content from top to bottom. Modeling the ultimate guide is a good SEO tip to increase traffic.

27. “It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg

Traffic takes a ton of energy or money poured into it. But tweaking your sales funnel, email campaign, or setting up a retargeting ad can be the one pivot your business needs to return major profits.

28. “Content marketing is a commitment, not a campaign.” – Jon Buscall

This is a good lesson because the top brands aren’t built on one or a few masterfully creative campaigns. The best branding happens on people’s subconscious over the years, slowly winning them over.

29. “We must move from numbers keeping score to numbers that drive better actions.” – David Walmsley

Data for the sake of data isn’t useful. But using insights from the data to switch your course of action, and improve results, is when you’re onto something powerful.

30. “When it comes to content, the best marketers know that self promotion is good!” – Kieran Flanagan

The only reason you could be embarrassed by self promotion is if you don’t believe in your product, or you don’t believe in yourself. On the flip side, if what you sell benefits people then snap out of it and be self promotion for the benefit of others and yourself.

31. “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” – Guy Kawasaki

Startups scrapping for money, use inbound marketing. Established businesses with a decent marketing budget, invest in paid ads. Now if you’re a startup with heavy funding, do both!

32. “Never forget social media is for reach but email is for revenue.” – Bryan Eisenberg

This is the main reason you’ll see social media posts with direct calls to action to a link, that leads to a landing page, which attempts to collect emails. And ever since I was a blogger I learned that a focus on email marketing can become your business’ ATM.

33. “Without facts and principles, data is useless.” – Bob Hoffman

The craze nowadays is data. And look, we use data all the time to track progress and our customers’ growth at Robben Media, but don’t mistake the data for the common sense in business.

34. “Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.” – Rick Levine

The online world has become so noisy that no one has time for fake people. Being authentic is often the only way your personal brand as a business owner or company can set itself apart from the rest of the pack.

35. “A year from now, you’ll wish you had started today.” – Karen Lamb

The best time to plant a tree was 20 years ago, the second best time is today. Start your digital marketing right now and watch it ramp up as you start to understand how strong your marketing coincides with your annual revenue growth.

Conclusion

There you have it.

Some of the brightest marketing minds around the world shared how to dominate with your company’s marketing efforts.

Now you have to look internally at your business or personal brand and take inventory.

Are you trying to sell too much? Are you ignoring data? Is your content bland and uninspiring?

Wherever the weakness is, fix it. And where you’re excelling, double down until your marketing is so good that people would pay for it.

What was your favorite digital marketing quote above, and why?