The Benefits Of Video Marketing Are Astronomical For Branding

What are the benefits of video marketing? Let’s just say it does everything you want to it to accomplish, and more!

Any business or personal brand that’s serious about growing needs to put out video content on a regular basis. Otherwise they risk becoming irrelevant, seriously.

So there’s literally no other choice in today’s technology-based economy to get the most attention for your brand. It’s video or else. And you don’t want or else.

Why’s that so? Why don’t you prove how effective video is? I’d love to, I’m glad you asked.

Stats Prove Video Content Is Powerful

Your insecurity, camera-shyness, or personal doubt can try to persuade you that video isn’t the real deal, but these video stats don’t lie:

1. About 92 percent of mobile video watchers will go on to share videos with other people.

How’s that for free organic traffic? Put out a video that tells your company’s story while striking a chord with your audience, and they’ll share it. They’ll feel compelled to tell their best friend and significant other about it.

That’s more engagement with your content, feeding current customers, bringing in new audiences, and of course growing your following, presence, and sales.

2. Social video generates 1200% more shares than text and images combined.

Again, when you can get a video to go semi-viral that touches on an important message, the shares will come. This brings free awareness to your campaign that is always valuable!

I mean why fork over thousands of dollars on ad spend when you can make a killer video and get the people to spread it across their friends by sharing it on their own?

**3. Viewers retain ****95% of a message **when they watch it in a video compared to 10% when reading it in text.

While getting people to see your content is the first goal, what’s more important is that they listen enough to learn what you’re trying to communicate and walk away with something tangible to remember.

What does that best? Video by far!

4. On average, a person spends 88% more time on a website with video than one without.

Ecommerce and non-ecommerce websites too will go to great lengths to keep visitors on their website for longer knowing the longer they spend on their site, the more likely they’re going to spend money.

When companies utilize video, daily time on site goes up plus it brings revenue up with it. Unfortunately sites without video just don’t have the same staying power for Internet browsers.

**5. By 2019 internet video traffic will account for 80% of all consumer Internet traffic. **

The wave of the future is here and only growing in size. Please jump on it now before you get to 2018 and wonder why no one is visiting your site or interacting with your brand.

An investment of time, money, or both will pay off as the world goes more mobile and video-heavy for its information and entertainment. Don’t have the chops to do it yourself? Hiring a video production company is often totally worth it.

Video Marketing Wrap Up

You ever look back a year or two only to realize you missed a golden opportunity for your business to cash in big?

Maybe this was getting in on the crazy, cheap Google AdWords in early 2000. Potentially this was choosing not to advertise for pennies using Facebook ads back in 2009.

Why feel the same way about video? It’s best to hop on board the video content train before it gets too crowded or loses its effect.

Video is dominating the social landscape and will continue to going forward. There’s not a doubt in my mind. And I’m so confident in this solely for the reason that video is the closest form of human connection online compared to anything else, like voice, an image, or text.

People across the world can feel like they’ve known you for a lifetime simply by publishing a well-crafted video story.

That’s powerful. That’s authentic. And that’s going to develop a relationship with people who want to consume more and buy more from your brand.

So, what are you waiting for? Hit record and publish a video already! Or find a videographer with this helpful guide.